Unpain.
Artra
Client
Stada
Agency
McCann
Type
Campaign
Services
Motion Design, VFX, CGI
We continuously challenge ourselves to find new approaches of display of human anatomy in scientific yet visually appealing ways. The goal was to create a look that shows how everything is interconnected with pure energy - the body, the joints and the medication itself. The pill should not be seen as some artificial object injected into the body but as a building stone of the big organism.
We continuously challenge ourselves to find new approaches of display of human anatomy in scientific yet visually appealing ways. The goal was to create a look that shows how everything is interconnected with pure energy - the body, the joints and the medication itself. The pill should not be seen as some artificial object injected into the body but as a building stone of the big organism.
We continuously challenge ourselves to find new approaches of display of human anatomy in scientific yet visually appealing ways. The goal was to create a look that shows how everything is interconnected with pure energy - the body, the joints and the medication itself. The pill should not be seen as some artificial object injected into the body but as a building stone of the big organism.