Explore Infinity.

Möwenpick

Client

Froneri

Agency

Publicis

Type

Campaign

Services

Art Direction, CGI

The challenge was the creation of a fully procedurally generated ice cream without any modelling. Everything from the frozen ice cream structure, the molten layer, maple syrup with air bubbles, pieces of walnuts and chocolate is not created by hand, but is procedural.

The challenge was the creation of a fully procedurally generated ice cream without any modelling. Everything from the frozen ice cream structure, the molten layer, maple syrup with air bubbles, pieces of walnuts and chocolate is not created by hand, but is procedural.

The challenge was the creation of a fully procedurally generated ice cream without any modelling. Everything from the frozen ice cream structure, the molten layer, maple syrup with air bubbles, pieces of walnuts and chocolate is not created by hand, but is procedural.

Chocolade Icecream on a cloud
Cherry Icecream on a cloud
Walnut Icecream on a cloud